Wild Tame Sonic Branding

At Wild Tame, I developed our sonic identity as part of our effort to create immersive brand experiences. 

My goal was to design a sound that genuinely reflected our workplace culture—an environment built for growth, where ideas evolve through curiosity and collaboration.

Challenge

Authenticity: The sound had to be a genuine reflection of our workplace culture; an environment designed for growth, where ideas flourish like the plants around our office, nurtured by collaboration and creativity.

Versatility: It needed to be adaptable across different brand applications, from motion graphics to presentations, ensuring it remained a true representation of who we are.

Approach

Melody as a representation of the creative process: The signature sound follows a so–do–so (ascend, descend, sustain) pattern, symbolizing the spark of inspiration and exploration—our "wild" side. It then resolves with so–fa–mi (descend), embodying a sense of grounding—the "tame" element that refines ideas into something tangible.

a so–do–so (ascend, descend, sustain), followed by so–fa–mi (descend)

Instruments representing Wild Tame’s key attributes:

Instruments that align with company core values were carefully selected, with each sound chosen to symbolize an important aspect of the company culture, creating a layered and meaningful experience. Here's how each element connects to the company values:

Growth-oriented, Nourishing

The Result: A Sonic Identity That Resonates

The final composition is more than just a sound; it’s an extension of the brand story. It enhances company identity, strengthens emotional connections, and reinforces Wild Tame’s commitment to fostering growth.

Click to hear their Sonic brand.

See on Instagram